Traffic is earned,
not bought.
A school built on specifics.
We teach website owners and marketers how search engines actually evaluate pages — through structured courses grounded in what is currently working, not what worked a few years ago.
we do
Montréal-based
since 2018
Layertrack delivers structured online lectures on website traffic optimization — covering organic search, technical audits, content architecture, and crawl behaviour. Each topic is explained step by step with real site examples.
Learners across Canada join from cities and smaller communities alike. Geography stops being a barrier when the course material is designed for self-paced study without sacrificing depth.
behind the content
Small core team. Each person focuses on one area — instruction, curriculum, or technical research. No one tries to cover everything.
Théodore Valcourt
Lead Instructor
Théodore spent eight years doing SEO consulting for mid-sized e-commerce sites before moving into teaching full-time. His lectures focus on crawl budget management and internal link architecture — areas he considers the most misunderstood parts of organic traffic work.
He records all course modules himself and re-records sections whenever search engine behaviour changes enough to make older guidance misleading.
Oksana Bilyk
Curriculum Designer
Oksana structures each course so that topics build on each other logically. She decides what order concepts appear in and which examples actually clarify rather than confuse.
Femi Adedokun
SEO Analyst
Femi runs ongoing tests on live sites to check whether what we teach still holds. When the data shifts, he flags it so the course material gets updated before learners encounter outdated advice.
How we
approach
the material
Three principles that shape every course we publish — these are not aspirational statements, they are constraints we actually work within when building new content.
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Specificity over breadth
Each lecture covers one clearly defined topic. We do not compress three subjects into one session to appear comprehensive. Depth on a narrow question is more useful than a quick overview of ten.
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Observable, not theoretical
Every claim in our courses is tied to something that can be checked — a log file, a crawl report, a ranking change. We avoid traffic advice that cannot be tested on an actual site.
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No promised outcomes
We do not tell students their traffic will double in 90 days. Rankings depend on competition, site history, and factors outside any course. We are honest about what education can and cannot do.